Herb Morgan

Chief Investment Officer, Cantor Fitzgerald Investment Advisors in San Diego, California

Herb Morgan is a candidate for California State Controller in Statewide, California — 2026 Primary Election. Running as Republican.

Also running: Malia M. Cohen, Meghann Adams.

Herb Morgan is a lifelong Californian who grew up in Westminster and Oceanside. He graduated with honors from the University of California at Santa Cruz with a degree in Economics. He has nearly four decades of experience in financial markets. Morgan founded Efficient Market Advisors (EMA), an early ETF-based investment firm, which he grew to manage $1.5 billion in assets before it was acquired by Cantor Fitzgerald in 2017. He currently serves as Chief Investment Officer for the Managed ETF Portfolios division at Cantor Fitzgerald. Previously, he was the President of the Board of Administration for the San Diego City Employees Retirement System from 2009 to 2013. He has been married for 34 years and has two adult children.

Website: https://www.herbmorgan.com/